Helping Brands Improve Their Marketing Analytics
Achieving the best outcomes by building on the right strategy
Our initial marketing analytics consulting engagements involve the same three steps.
We work with you to determine your needs, where your challenges lie, and how we can help. We provide you with a step-by-step roadmap that will give you all the information you need to accomplish your marketing analytics goals. If you need us to implement and do the work, we can also do that. Our Marketing Analytics Consulting is different from other consulting providers as we provide honest recommendations faster, while ensuring you can extract value immediately.
We have worked with brands on navigating the complexities around Marketing Analytics. We have advised on building out measurement strategies, tech stacks, vendor reviews, and the selection and had hands-on experience using the technologies. We can assess the landscape formally or via our expertise and determine the most appropriate solutions for your brand’s challenges.
Data Strategy is another area where we take a long-term view of a brand’s needs and make recommendations on platforms and integration. Our approach is to listen to your stakeholders and users in the discovery phase, followed by actionable advice and deliverables tailored to your business. As an independent consulting firm, it allows us to stay objective and deliver the best possible point of view for your brand.
Below is a sample list of areas where we could help. If what you are looking for is not listed below, please reach out, and we will determine if we could be of service.
- Develop a digital marketing analytics and measurement strategy specific to your industry and organization KPIs.
- Deliver a technical plan for analytics infrastructure for your platform, cloud, and tools.
- Tailor your reporting system and dashboards to your business.
- Support your data team with ongoing business needs and analytic system maintenance.
- Data Quality Audit
- Multi-Channel tracking, Cross-channel, Cross-device
- Forecasting, Optimization & predictive analytics
- Data Visualization
- Report Automation
- Multi-Touch Attribution (MTA) Strategy and Modeling
- Brand Health Measurement
- Life Time Value
- Demand Gen and Funnel Analysis
- Custom Use Cases
With years of experience, we have the capabilities and expertise to take your marketing analytics to the next level. If you have unique challenges you are trying to solve or questions you would like to get answered. We’d be happy to discuss to determine if we could assist.
Example marketing analytics consulting services requests could be:
- What KPIs to use to maximize outcomes
- How to automate reporting
- How can I connect my marketing spending to my business outcomes and sales?
- How to get more sophisticated attribution
- How best to determine how much to spend to get specific results
- What are the technologies I need to provide personalized experiences across platforms in real-time
We also offer marketing performance consulting and Martech consulting, which many companies require when navigating the 2020 marketing technology landscape.
Free Consultation
Let’s talk if you need a clear roadmap to success in your marketing and analytics ambitions. We would love to hear about your goals and challenges, and we can collectively determine if we can help.