Helping Brands Martech and Adtech Strategies
Achieving the best outcomes by building on the right strategy from helpful martech consulting
Our initial martech consulting or adtech consulting engagements involve the same three steps.
We work with you to determine what your needs are, where your challenges lie, and how we can help. We provide you with a step-by-step roadmap that will give you all the information you need to accomplish your marketing analytics goals. If you need us to implement and do the work we can do that as well.
Why do you need a martech consultant? You may be aware that there are many technologies and capabilities available; in fact, there are over 7000 companies according to chiefmartec.com. In order to navigate this adtech and martech ecosystem as well your company’s needs, you need an independent martech consultant as a partner. We have worked with brands and helped them navigate the complex and fragmented marketing and adtech landscapes. We have advised on building out tech stacks, vendor reviews and selection. We can assess the adtech or martech landscape and determine the most appropriate solutions for your brand’s challenges and goals.
Our approach, is to listen to your stakeholders and users in the discovery phase, followed up with a set of actionable recommendations and deliverables tailored for your business. As an independent consulting firm, it gives us the ability to stay objective and allows us to deliver the best possible point of view for your brand.
Most companies bring in a martech consulting partner to help provide external expertise as well as a point of view on how best to configure a technology stack tailored for the business. We have found that occasionally our recommendations are similar to internal ones, however when leadership hears it from an external party it helps validate and provide consensus.
Below is a sample list of areas where we could help. If what you are looking for is not listed below, please reach out, and we will determine if we could be of service.
- CDP (Customer Data Platform) Strategy
- DMP (Data Management Platform) Strategy
- DSP (Demand Side Platform) Strategy
- Dynamic Creative
- Dynamic landing pages
- Lead capture tech and strategy
- Custom Use Cases
Business Requirements Discovery
We work with you to understand your business goals and challenges, as well as your growth strategies. We then examine your existing marketing technology stack, workflows, integrations, and usability for the different users.
Current State Process and Tech Assessment
We map the preliminary assessment to reveal your technology workflows, concerns and what additional workflows need to be considered
Martech Roadmap Design
We recommend the appropriate technology platforms and vendors that meet your requirements at each stage in a fully integrated marketing, sales, and customer experience journey. We share our recommendations and the key features and attributes that led us to our decision.
Implementation Support
We help you gain alignment across your organization and make recommendations for how to proceed depending on your unique requirements.
Free Consultation
If you think you need a clear roadmap to success in your marketing and analytics ambitions then let’s talk. We would love to hear about your goals and challenges, and we can collectively determine if we could help.