Enhancing Marketing Performance
Establishing the right data, analytics and targeting infrastructure
Our initial client engagements involve the same three steps.
We work with you to determine what your needs are, where your challenges lie, and how we can help. We provide you with a step-by-step roadmap that will give you all the information you need to accomplish your marketing improvement goals. If you need us to implement and do the work we can do that as well.
The marketing performance consulting services starts with analyzing your business objectives and investigating the areas that need to be improved and come up with a data-driven and cost-effective measurement and data activation strategy. Brand metrics and marketing ROI increase when you are more strategic with your measurement and analytics for your advertising and marketing efforts. My consulting foundation is built on designing a strategy that is developed based on business objectives, data analytics, in-depth market research, competitive analysis, and your organizational culture.
Below is a sample list of areas where we could help. If what you are looking for is not listed below, please reach out, and we will determine if we could be of service.
- Campaign measurement planning, KPI development, goal setting and forecasting
- Test and learn design
- Tracking and tagging requirements and best practices
- Dashboard report creation and or integrations
- Auditing and optimizations: marketing channels analysis, SEO audit, website behavior analysis and optimization
- Agency or internal team skills auditing to identify opportunities and provide improvement recommendations
Free Consultation
If you think you need a clear roadmap to success in your marketing and analytics ambitions then let’s talk. We would love to hear about your goals and challenges, and we can collectively determine if we could help.