Monday at Apple’s Worldwide Developers Conference, Apple announced its privacy updates.  In short, it’s expanding its privacy protection in iOS 14, making it much harder for advertisers to track users in the mobile app space.    IDFA (Identifier for Advertisers) is a device identifier tag that Apple assigns to a user’s device.  IDFA has been … Read more

Without a doubt, the past few months have been a challenging health, social, and fiscal period for many.  Millions have filed for unemployment, businesses had grinded to a halt, and many have been isolated at home.  Yesterday my family decided to eat out first the time in over 3 months to support a local restaurant … Read more

It’s the beginning of the month, and you’re eagerly anticipating the media report from your agency or internal analytics teams to give you a view of how your marketing performed last month. As it’s presented to you, you notice some spikes or drops in performance. You ask the analytics team what’s driving this performance, and … Read more

If you have ever wondered if hiring analytics consultants made sense for your business, here is a helpful and simplified decision tree guide to help navigate you towards a particular journey. The decision to go and retain external support comes with more due diligence than what’s represented in the illustration below. If you’d like to … Read more

Today’s marketers and CMOs are facing unprecedented pressures to demonstrate in objective and empirical ways how the marketing investments are impacting the business. At the same time, marketers need to extract learnings about their customers and prospects to inform future marketing strategies. Fortunately, we are in the golden age of data, where every organization has … Read more

Do you know how many people come to your website, how often, and what pages they are exiting from? If you don’t, these are some of the areas that Google Analytics can help illuminate for you. It collects data about your website visitors and their interactions with your website. More importantly, it can help you … Read more