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What is Marketing Analytics Advisors?
A marketing analytics consulting firm founded by Leon Barsoumian, a marketer, analytics expert and entrepreneur with 20 years of experience helping small businesses to fortune 500 companies grow their business. I grew up helping my family business, and after graduating from Boston University, I worked in small and large companies and started three companies, including this one. My insights and hard work have helped drive several hundred million dollars of incremental sales.
I’m passionate about creating solutions and driving sales and strategic efforts for business leaders through strategy, analytics, insights, technology, and communication. I’m now a marketing analytics consultant and a martech consultant focused on helping companies achieve their goals by assisting them in navigating the complex marketing data, tech and analytics space with sound advice that saves time and money and drives profits.
I believe everyone benefits from an objective partner and expert that can provide an outside perspective to help drive your business and achieve your goals. Do you?
Who We Help
Pre-IPO Startups
Establish marketing analytics and tech best practices to help them meet growth targets
Agencies
Provide media analytics or marketing tech support to help them service clients
Large Enterprises
Provide thought leadership and solutions to enable innovation and strategic goals
Consulting Services
Marketing Performance Consulting
For those looking to find out how to improve marketing measurement, integrate data for automated optimizations, and structure testing to drive more results.
Marketing Analytics Consulting
Expand marketing capabilities through the ability of identity resolution, funnel analysis, customer intelligence, segmentation, forecasting, multi-touch attribution modeling, ROI analysis.
Marketing Tech Consulting
If you're looking to enhance, add, replace martech or adtech solutions to solve for a marketing objective and need a strategic approach to implementing the best solution for your needs.